Top 10 Benefits of Branding Your Business with Custom Hats
When people think about branding and marketing, they often think of big-budget advertisements or a large billboard in the busiest part of town. However, some of the most effective forms of marketing are simple things that most people tend to ignore.
Consider hats for instance, it has been used as a fashion accessory across various cultures for centuries. But beyond their use as trendy fashion pieces, a custom hat can be used as a valuable branding tool.
With the right design and branding, hats and caps can serve as a walking billboard for your cap where you can display your logo, a custom marketing message, or even a campaign ad. In this post, we’ll discuss 10 benefits of branding your business with custom hats.
1. Hats are Memorable
A man with a hat will always stand out in a crowded room. This demonstrates just how impactful hats can be in creating lasting memories connected to your brand. Most branding elements like your values, taglines, vision, and mission are abstract concepts. They don’t mean anything to most people (including your employees) until they can see, touch, or interact with them. One of the ways to give your branding concepts tangible life and make them memorable is to associate them with something physical like custom hats and other physical accessories.
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2. Custom Hats Promote Frequency of Exposure
Repeated exposure is one of the factors that promote brand recognition. The reason why an abstract concept like a black check mark is instantly associated with the Nike brand is that people have been repeatedly exposed to the brand and its logo. The same thing happens when you create custom hats. This strategy puts your brand imagery or ads in people’s faces everywhere they go, acting as a constant reminder of your brand and what you do.
3. Hats are Mobile
Unlike billboards and other static modes of advertisements that remain in the same spot, a hat goes wherever the wearer goes. Since there’s no telling how far this can be, creating custom hats for your brand is an efficient way to reach a large audience. Whether the wearer is simply grabbing a coffee, attending an event or taking the bus, the hat puts your brand in front of people wherever they go.
4. Conversations Starters
Conversation is one of the commonly overlooked aspects of branding and marketing. Yet, getting people to spread the word about your brand through word-of-mouth is one of the most efficient forms of marketing. It’s personal and tends to be more convincing. A well-designed custom hat can spark interest and conversations. People will ask questions about the hat out of curiosity and the wearer can easily leverage their genuine interest to tell them more about your brand.
5. Hats are Versatile
Hats can be worn by people of all ages and genders. They’re also suitable for different occasions, from business to casual. The broad applicability makes hat an effective canvas for different categories of target audiences. The fact that everyone wears hats also makes it quite easy to distribute the hat to a wide range of people, making it an efficient strategy for those trying to reach a large audience.
6. It is Affordable
Custom hats don’t cost a fortune to make. With less than $11, you can get up to 200 caps customized to your needs. This is even cheaper when you compare the amount to how much visibility and reach you’ll be getting from individual hats.
7. A Hat is a Good Gift Idea
Flyers and many other marketing materials don’t have any real utility. Beyond just telling people about your brand, there are no real incentives for people who get them. A hat on the other hand is a fashion accessory with practical uses.
Most people are reluctant to accept other branded items because they don’t need them will be quick to collect a custom hat and they’ll wear it proudly. As long as it looks great and is of good quality, people will want to wear your custom hat, giving your brand good publicity in the process.
8. It Can Help Build Brand Loyalty
As mentioned above, a hat is a useful gift with real utility. When you include it as a promotional gift for customers or clients, they’re more likely to cherish it. This can help build attachment and loyalty to your brand. Beyond the visibility it gets over time, custom hats can help win the heart of the receiver, earning you a lifetime customer.
9. Longevity
If you’re planning a long-term campaign or you need to create a branded accessory that’ll last for a long time, a hat is one of the best options to consider. Unlike one-time marketing materials or other less-permanent branded accessories, hats are made to last for a long time. People will continue to see your logo and marketing message for as long as the wearer uses the hat. This can be a long time, especially for a good quality hat that doesn’t get torn or faded for a long time.
10. Appropriate For Brand Events
Brands often create personalized apparel and accessories for company events such as conferences, trade shows, or exhibitions. These are given to their own staff at the event or distributed to potential customers who visit their booth. Items like custom hats can promote your presence at such events. It will make your staff more recognizable and can also help attract more people to you.
Final Thoughts
As the benefits listed above show, custom hats are excellent branding items that companies can use to their advantage in various ways. A logo or any other branding/marketing element printed on a hat can go a long way in boosting the reach, visibility, and impact of your brand.
At THE/STUDIO, we specialize in creating custom hats for brands of all sizes. More than just slapping your logo on a random cap, we help you create custom caps from scratch, giving you control over the color, material, shape, and other parts of your cap in addition to the branding itself. Get in touch with us to learn more about our services.
