The Role of Custom Iron-On Patches in Event Merchandising

Event merchandising with custom iron-on patches is one of the most effective strategies to get your brand out in front of many people. Custom patches are effective promotional materials that can be distributed at trade shows, community gatherings, conferences and other corporate events. They serve as wearable advertisements and can also make your events more memorable than ever.

In this post, we will examine the impact of custom iron-on embroidered patches in the context of event merchandising and discuss how to create exclusive patches for your event to enhance brand visibility.

Why Custom Iron-On Patches Are Great for Event Merchandising

Handing out branded materials at an event has become quite customary in most settings and a custom iron-on patch is one of the most efficient merchandise types to consider for an event. Whether your brand is organizing, sponsoring or simply attending an event, you can derive several benefits from creating custom iron-on patches for guests, panel members or partners at your event. Some of the potential impacts of this powerful marketing tool are highlighted below:

Iron-On Patches Are Highly Visible And Eye-Catching

These days, custom patches come in a wide range of colorful and highly visible designs. By leveraging some of the most advanced merchandising technology, it is now possible to replicate some of the most complex designs on a custom iron-on patch to go on uniforms, hats, T-shirts and so on. Creating themed custom patches designed specifically for events can help boost awareness and recognition for your brand as such events.

They’re Versatile

A custom patch is also quite versatile on its own. They can be adapted for all kinds of events from tradeshows to conferences and can be used to achieve various purposes such as employee recognition, marketing campaigns, product promotion and so on. It all depends on how you design the patch. Custom patches also appeal to different categories or groups of users. This is particularly important since corporate events often have several people with different preferences in attendance.

They are Adaptable

Iron-on custom patches are even more adaptable than regular custom patches because they go on all types of apparel. Unlike embroidered patches or custom prints that are fixed to one kind of outfit or accessory permanently, the iron-on patch can be ironed on any shirt or piece of clothing that the wearer wants it on.

Great for Brand Collaborations and Partnerships

When attending an event with other brands and influencers, you can create custom patches to represent partnerships or joint ventures between you. This can help expand your reach at such events so you can tap into new audiences. A collaborative custom patch design will also strengthen your brand partnerships and may help generate more buzz and excitement among customers during your event.

They’re Cheap

Custom iron-on patches are among the simplest and cheapest merchandise options you can consider for your events. Patches can be made for as low as $1 each, which is great for events where you have lots of people in attendance. The fact that the user can easily iron the patch on an apparel of their choice makes it even better. This means you don’t necessarily have to spend money on designing an entire shirt, hat or cap along with the patch.

How To Create Exclusive Patches For Events

If creating patches for your events is part of your marketing or branding strategy, it has to be meticulously executed if you want to achieve the best results possible. Here are a few tips you might find helpful in creating patches that not only serve as memorabilia but also enhance brand visibility.

Align The Patch With The Event Theme

You shouldn’t just create random patches with your logo or brand colors and hand them out at events. The design of the custom patch must be carefully thought out and should be aligned with the overall theme of the event. For instance, if your brand is attending a climate change event, the custom patch should be made from eco-friendly materials and should carry a message that emphasizes the event’s climate-change theme.

Consider The Purpose Of The Custom Patch

What exactly do you want to achieve with the patch? This is an important question to answer because it will influence the design of the patch quite significantly. An iron-on patch designed to be a promotional material is different from one that is strictly a souvenir or gift to incentivize guests at an event. Determine the purpose from the onset and create patches that align with its specific use case.

Who Is The Target Audience?

As mentioned earlier, an iron-on custom patch can be quite versatile. However, very rarely with the custom patch target everyone in the world. This is particularly true for patches created for events where you expect a specific niche or community of people to be present. You have to know who you’re creating the patch for and use designs that are likely to appeal to them.

Make it Memorable

Customized patches designed for events have to be as memorable as possible. There’s a good chance that several other brands and businesses will be handing out other merchandise and tokens for potential customers. You should stand out by making your custom patch design as memorable as possible using a great design that communicates a strong message to anyone who sees it.

Personalization is another way to make your custom iron-on patches more memorable. You can impress clients, partners, and other VIPs at your events with personalized iron-on patches as a gift for them. Gamification is another strategy that can boost the effectiveness of your custom merchandising strategy. By making participants at your event compete or work for the patch, you can give it more value and turn it into an important piece of memorabilia.

Conclusion

Conferences, festivals, trade shows or company events are great places to connect with your target audience. If you’re looking for a fun and unique way to market your brand at any event consider getting custom patches THE/STUDIO. We can design and print quality custom patches that will elevate your brand’s visibility at any corporate event. Contact us now for custom iron-on embroidered patches for your next event.