Maximizing Brand Visibility with Custom Lapel Pins: A Cost-Effective Marketing Tool for SMEs

As a small business, you need every affordable marketing trick in the book to get your brand the visibility it requires. One of the simple, affordable but highly efficient options is to create custom accessories such as custom lapel pins for your brand. 

A custom lapel pin is a small, stylish accessory that can be pinned to clothing, hats, bags and other items.  They can be worn by employees, customers, and brand supporters. They can be made in different shapes, designs or sizes and can carry different branded elements such as logos, mascots or any other imagery that represents your brand. A custom lapel pin can be made in the form of personalized pin badges or custom enamel pins. 

With the right design and effective distribution strategy, a custom lapel pin can amplify your brand’s visibility and credibility quite significantly. In this post, we’ll explore how custom lapel pins can help you maximize brand visibility and how to leverage this small, but stylish accessory for your brand. 

How Custom Lapel Pins Can Maximize Brand Visibility

A custom lapel pin is a tangible and cost-effective marketing tool that SMEs can leverage to promote their brand. You can design them as part of your overall brand identity or as a marketing tool to create awareness about specific products, events or services provided by your brand. Here are some of the ways custom lapel pins actively promote your brand. 

A Tangible Representation of Your Brand

A custom lapel pin is a physical item that people can see and touch. This item gives actual tangibility to your brand logo, mascot and other branding elements that are otherwise abstract and unrelatable. They’re even better than conventional promotional materials like flyers because they serve actual functional purposes. People will keep and wear lapel pins as a part of their outfit, which makes it a more lasting representation of your brand. 

High Visibility

Lapel pins are often worn in highly visible places like the collar of a shirt or jacket, on a hat or pinned to a bag. This gives your brand more exposure than many other forms of marketing. Unlike other billboards and other marketing materials that people will only see occasionally in a specific spot, lapel pins serve as walking signage that the wearer carries wherever they go, spreading the word about your brand and giving you free exposure. 

Conversation Starters

If the design is unique and catchy enough, a custom lapel pin can spark a conversation about your brand. As mentioned earlier, lapel pins are highly visible, and they create an opportunity for people to ask questions or make comments about the pin. Your employees or brand ambassadors can leverage this to share more information about your company and its products or services.

Cost-Effective Marketing 

A custom lapel pin is actually cheaper than other forms of advertising. With a small budget, you can make a bulk lapel pin order and distribute them to your employees, customers and brand ambassadors. In addition to being cheaper, personalized lapel pins also deliver a wider reach compared to other types of marketing materials. People will voluntarily wear the pins wherever they go, providing a sort of free advertisement for your brand. 

Collectibility and Loyalty

Personalized lapel pins have the potential to become collectible items. You can create different designs with unique elements that customers or employees can collect. It can be used to designate levels of brand loyalty or employee achievement. This fosters a sense of attachment and loyalty to your brand. 

Community Building

One of the most effective ways to market your business is to build an active community around your brand, product or services. Custom lapel pins can help you achieve this. You can create exclusive pins that foster a sense of belonging to an elite group within your organization, which workers or friends of your brand can aspire to. Lapel pins with the same design can also unite people, creating a sense of community within your organization.  You may even get people to collect and trade pins, creating some level of interaction among collectors. 

Tips for Leveraging Custom Pins for Brand Visibility 

There are several types of personalized lapel pins available and so many different ways to use them. However, the effectiveness of this strategy depends on how well you can incorporate your brand voice into the aesthetic design of the custom pin. You’ll also have to distribute it effectively to create a lasting impact. Here are some tips you’ll find helpful to achieve all of these. 

Design with Purpose

Like every other marketing material, the design of your custom lapel pins should start with a specific purpose in mind. Your custom pin has to be fully aligned with your brand identity, otherwise, it’ll not promote your brand effectively. The design should also be fit for the specific purpose you intend to achieve (brand promotion, product advertisement, event promotion and so on). Keep your design simple, but ensure it is as impactful and recognizable as possible. 

Distribute Strategically

The carriers of your lapel pins are just as important as the pin itself. In designing your pin, think of the people who are likely to wear them and ensure you tailor it to their needs and preferences. Also, look for where you can find such people such as events, conferences and tradeshows and distribute the pin in these places. You can hand them out directly or include them as a gift in product packages. 

Choose the Right Material

In addition to creating impactful design, be sure to pick the right material for your custom lapel pins. Lapel pins can be made from enamel, metal or acrylic materials, each one with its unique benefits. Find out the attributes of each option and choose the most suitable one for your brand/.

Create Impactful Designs

With personalized lapel pins, you have a tiny canvas for your designs. You want to maximize this as much as possible by creating impactful and interactive designs. Your design should capture your brand identity effectively and must be intriguing enough to get people to ask questions or make comments about it. 

Conclusion 

Using lapel pins is a smart and cost-effective way to build brand awareness. By following the right steps and paying attention to the strategies highlighted here, you can leverage one of the most effective promotional tools for your small business. Remember to define your objectives, create impactful designs and work with a reliable provider like The/Studio for your custom lapel pins.