How to Price Embroidery Patches
If you’re wondering how to price your embroidered patches, you’re in the right place! Let’s break it down step by step.
Custom embroidery patches are undeniably popular—and for good reason. Made with a fabric backing and textured threading, these patches exude high quality and can showcase designs featuring nine or more colors. Their versatile appeal makes them a top choice for businesses and organizations alike. Best of all, embroidered patches offer excellent profit potential, making them an incredible option for anyone looking to turn creativity into revenue.
If you’re unsure about how to price your embroidered patches, don’t worry. This is a common question we receive, and we’re always excited to help. Answering this question is one of our favorite things because it means we’re playing a small role in helping bring your business dreams to life!
Before diving into pricing strategies, know that you’ve chosen a fantastic product to sell. Embroidered patches are cost-effective to produce, boast a great markup value, and are easy to store and ship. These factors make them an ideal choice, especially for new businesses exploring custom merchandise. Whether you’re starting small or scaling up, embroidered patches are the perfect product to kick off your journey to success.
Our Advice on Pricing Embroidery Patches
Researching Pricing for Embroidered Patches
The first step in pricing your embroidered patches is thorough research. Start by exploring how much your competitors are charging for similar products. Don’t just stick to the obvious competitors—expand your search to platforms like Etsy. Even if you don’t plan to sell your patches on Etsy, it’s a treasure trove of pricing insights, offering a wide range of price points from various sellers.
We also recommend checking out well-known retail stores like Journeys and Urban Outfitters to get a sense of their pricing strategies. These retailers can give you a benchmark to aim for, but remember, pricing yourself too low is never the answer. With savvy marketing and a visually appealing design, you’d be surprised how well you can compete with even the biggest names in retail.
If your business operates out of a brick-and-mortar location, don’t forget to research nearby stores. Knowing the prices of similar products in your local area is essential, whether it’s patches, sticker, hats, or any other custom merchandise. This insight helps you stay competitive and ensures your pricing aligns with the market. Once you’ve gathered this valuable data, you’ll be ready to take the next steps in setting the perfect price for your embroidered patches.
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Let’s Get Down to the Numbers
Our starting price for embroidered patches is just $0.50 per patch for an order of 200 patches. This base price reflects the most affordable patch design options without special add-ons or customizations. However, pricing will vary based on the specific features and quantity you choose for your custom patches.
Here’s the exciting part: embroidered patches provide an incredible opportunity for profit. Even at our lowest starting price, you’ll have plenty of room to mark up and maximize your earnings. Depending on the size, design, and added features of your patches, you can sell them for anywhere between $4 and $15 per patch. Want to boost their perceived value even more? Consider branding them as “special edition” custom patches, and you might be able to charge an even higher premium.
Let’s do the math. If you sell all 200 patches at the lowest suggested price of $4 per patch, you’ll generate $800 in revenue. With a total production cost of approximately $100 (including FREE shipping from us), that leaves you with a net profit of $700. And remember, that’s just using the lowest possible price! Adjust your marketing and pricing strategy to fit your audience, and the earning potential only grows from there.
Ready to Boost Your Earnings?
Kickstart your journey to profitability by placing your custom embroidered patch order with THE/STUDIO today! It’s simple, fast, and designed to help you succeed. Whether you’re creating patches for your business, a special event, or a personal project, we’re here to make the process seamless.
Connect with one of our knowledgeable Creative Specialists for expert guidance, or use our intuitive Create Tool to bring your ideas to life.
Start Designing and Pricing Your Embroidered Patches Today!
