Custom Product Ideas for Valentine’s Day

Cupid’s favorite holiday is also an amazing holiday for custom merch sales. Let’s learn more about custom Valentine’s Day merchandise. 

Valentine’s Day falls on February 14th, each and every year. It’s a day you don’t want to miss if you have a significant other, like a boyfriend, girlfriend, husband, or wife. But more importantly… It’s a day you don’t want to miss as a retailer!

We know we haven’t even made it to the holiday season yet, but if you are a brick & mortar store or an online store, you know how important it is to start thinking about merchandise months ahead of time. And if it’s custom-made, you have to think about it even MORE ahead of time. Valentine’s Day is a $23.9 billion industry, and it’s the 3rd most expensive holiday in America (after Christmas and Halloween, respectively). That means there is a lot of money to be made. In this article, we’ll show you how. 

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Custom Product Ideas for Valentine’s Day Merch

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Custom Patches

You can use any type of custom patch for Valentine’s Day merch! THE/STUDIO offers the following types of patches:

Valentine-themed designs like hearts, flowers, bows & arrows, cupids, padlocks, and kisses are all great choices for Valentine’s Day patch designs. Don’t forget to add a backer card to make your patches retail-ready if you intend to sell them, whether over-the-counter or online!

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Custom Lapel Pins

Lapel pins are a great Valentine’s gift for couples who like to dress up and go out! Adding backing cards helps make your lapel pins retail-ready and allows you to enjoy a higher markup if you intend to sell them online or in-store.

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Custom Socks

Socks are an easy merch item no matter the holiday because everyone needs and wears socks! Like with all small custom merch items, we recommend adding a header card to make them retail-ready if you plan to sell them.

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Custom Stickers

Did you forget that stickers are trending in 2022? You can come up with a Valentine-themed sticker pack with different designs or you can do individual Valentine’s Day stickers to give out one by one. Add a backer card to get those stickers ready for retail sale.

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Custom Cufflinks and Tie Bars

Like lapel pins, cufflinks and tie bars are an excellent way to add a bit of flair to formal dinner attire. Because of that, they make amazing custom products for Valentine’s Day, since it’s a holiday when many couples are going out on fancy dinner dates. Make sure to add special packaging to get a higher markup!

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Custom Keychains

Keychains are a fun novelty to have in your store, especially for Valentine’s Day. You can easily make a variety of fun metal keychains for the holiday, or go with PVC or embroidered keychains for unique appeal. Whatever type of custom Valentine’s Day keychain you choose, don’t forget the packaging to make it extra special.

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Plan Ahead to Get Ahead!

It’s never too early to start ordering your custom merchandise for Valentine’s Day. Contact one of our Creative Specialists with any questions, or use our hands-on Create Tool to start designing today! Even if you aren’t quite sure what you want (or if you want to make custom merch in the first place), there’s no downside to hopping into the Create Tool and seeing what you can come up with! It’s 100% FREE and extremely easy to get started.

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