During holidays, special events, and specific seasons of the year, consumers tend to be more receptive to promotional offers. Season-related products will be in demand and sell faster. Businesses that can align their marketing efforts to seasonal trends, can leverage the seasonal excitement to sell more products.
Custom patches are a versatile tool for brand promotion and marketing. They can be adapted to different use cases, and this makes them perfect for seasonal marketing campaigns. Whether you’re running a small business or a large corporation, the following are some of the ways you can strategically adapt custom patches for seasonal campaigns.
Themed Designs
Themed accessories are all the rave during certain seasons of the year. From matching family sweaters to Halloween attire, people love to buy apparel and accessories to commemorate seasonal events. You can leverage this by creating custom patch designs that are directly tied to a specific season.
Think Santa-themed designs for Christmas, Easter bunnies, fireworks for Independence Day and so on. Sometimes you don’t even have to go all out with the themed design. Just using certain colors like red and green for Christmas or Orange and black for Halloween can make all the difference in your custom patch design.
Create Limited Edition Patches
Another way to leverage seasonal hype is to make your custom patches a limited edition. This means creating a small number of patches and distributing them only during the marketing campaign. The scarcity creates a sense of urgency and the fear of missing out will encourage many customers to participate in the campaign. It also raises the collectability value of the patches, so customers hold on to them for longer.
Free Gifts
Seasonal holidays are often associated with free gifts. Customers will expect the businesses they patronize to give them holiday-themed items. A custom patch is a simple but impactful gift you can hand out during the holiday season. It incentivizes customers to buy more and also shows that you value their patronage. Adding a small gift to their purchase also adds some perceived value to it even if the gift is just cheap custom patches. You can also drive bigger sales with gifts by only offering them when customers buy above a specific threshold.
Make your Campaigns Interactive
It’s not enough to make attractive season-themed custom woven patches and simply hand them out to people. You have to get creative with your custom patch designs by making them interactive. Patches that get your customers to take a second look or complete a specific action tend to be more impactful than regular ones. You can turn your custom patch into an interactive campaign with giveaways and special gifts for people who complete specific quests or actions. This increases brand engagement and makes your campaign more memorable.
Leverage Social Media
Beyond simply creating themed patches, you want to get the word out about your promotions to as many people as possible. One way to do this is to use social media to showcase your custom patches and the different ways customers are using them. Find trending hashtags related to the holiday or season and incorporate them into your social media posts to give them a wider reach.
Partner Up
Partnership has always been one of the most effective marketing strategies. You can leverage this for your seasonal campaigns as well. Look for influencers or brands that offer products related to the season you’re celebrating.
For instance, since toys sell more during Christmas, you can partner with a toy maker and have them incorporate your custom chenille patch into their products or gifts to customers. This way, you get to leverage their high seasonal sales to push your brand and reach new audiences.
Personalized Seasonal Patches
People love personalized gifts. So instead of handing out generic seasonal patches, you can kick things a notch higher by offering pieces that are personalized to specific customers or customer categories. This gives each patch more value and helps you deliver a more personalized experience to your buyers.
Multi-Use Patches
One of the problems with creating seasonal accessories is that they become redundant off-season. So while designing custom patches, you should consider making them versatile enough to remain trendy beyond the holiday season.
Another way to ensure patches are versatile is to use detachable velcro backing materials. This makes it easy to remove the patches off-season and reuse them later. Velcro backing also makes patches attachable to various items such as jackets, bags, and hats, broadening their appeal and utility.
Create Patches for a Charitable Cause
People tend to be more generous during the holiday season. You can leverage this for your marketing campaigns while also giving back to society in the process. For instance, you can donate a portion of your proceeds from seasonal patch sales to charity. This can help improve your brand image and add a positive light to your marketing efforts. Campaigns built around charitable causes also tend to attract customers who value social responsibility.
Keep It Fun And Lighthearted
Holiday gifts are meant to radiate the joy and excitement that characterize the season. Your patches will be more impactful when you make them as quirky as possible. Try patches with funny graphics or a holiday-themed inside joke. It’s a simple, yet impactful way to make the patch more treasured by whoever gets it.
Conclusion
A custom patch can be a simple decoration or a powerful marketing tool depending on how you use it. You can give your seasonal marketing campaign a fun and impactful twist by creating memorable patches using any of the strategies listed above. Are you thinking of creating custom seasonal patches for your next holiday campaign? Design your patches with TheStudio and let us help you create top-quality patches that elevate your campaign. Contact us to get started.
