The use of custom patches in corporate branding is proof that the word “corporate” doesn’t have to be synonymous with dry and boring. There are plenty of ways businesses can get their swag on by simply using custom patches.
When used correctly, these small emblems carry significant branding and marketing powers thanks to their versatility and visual impact. A custom patch provides a way to showcase your logo, put out a marketing message or make your campaigns more memorable, among other benefits.
In this post, we’ll explore different strategies that businesses can use to boost brand awareness and employee morale with custom patches.
Branded Apparel and Uniforms
Most employees don’t like their work uniforms, for obvious reasons. Wearing the same colors every day can get boring quickly. One of the ways you can infuse some fun into boring employee uniforms is to have them embroidered with custom patches. This creates a cohesive and professional image for your business while also increasing brand visibility.
Custom patches can also enhance the visual appeal of work uniforms. You can have each one customized with your corporate logo or have each employee’s name or position printed on it to add a touch of individuality to their work attire.
Product Packaging and Labeling
Every purchase is an opportunity to promote your business and leave a lasting positive impression on customers. One of the ways to achieve this is to enhance your product packaging with custom patches. Whether you have it printed into your packaging materials or simply delivered in the box along with the product they ordered, a custom patch can reinforce brand recognition. It also helps to market your product when you’re not in the room since it now goes wherever your product package goes.
Promotional Merchandise
Promotional merchandise such as clothes, bags, hats and other accessories can help attract potential customers to your business. One of the ways to make these merchandise even more impactful is to have them customized with patches featuring your brand logo, a catchy phrase or your company’s taglines.
You can create a customized iron on custom patch like this and distribute them during events, trade shows and other gatherings. It’s a tangible keepsake that’ll be useful for your customers, while also serving as an unofficial advertisement for your brand wherever they go.
Limited Edition Merchandise
Customers feel special when they know they have a one-of-a-kind or limited-edition product. A simple but effective way to leverage this feeling is to create exclusive versions of your products customized with patches. This elevates regular products to sought-after items. You can offer these for sale as a special line of your product or give them out for free to loyal customers.
Employee Recognition
Recognizing the efforts of your most outstanding employees is one of the ways to boost their morale and get them to do more in the future. A custom patch is a simple, but efficient way to celebrate your employee’s achievement.
Create custom patches that proudly display their achievements, and you’ll boost their morale. It also goes a long way in increasing your brand culture and identity. It’s like a badge of honor that creates a sense of honor and helps to increase their commitment to your brand.
Influencer Collaboration and Brand Advocacy
Influencer and word-of-mouth marketing is one of the most important marketing tools in any corporate entity’s arsenal. Partnering with influencers or micro-influencers can help get the word out about your products and services.
Sometimes, these influencers don’t even have to tell people about your product directly. By simply wearing and showcasing your patches on the apparel and accessories they wear, brand advocates can help amplify your products to their audience. It helps when you create custom patches that align with the personal brand of these influencers
Impactful Marketing Campaigns
Custom patches can make your marketing campaigns more impactful. A custom patch is versatile and can carry different marketing messages and designs. You can also use patches in various creative ways that get people to engage more with your brand. For instance, you can ask customers to collect different patches on your products and offer rewards or discounts for anyone who completes a set. You can also create patches with QR codes or puzzles that they scan or complete to unlock mystery prizes. These interactive campaigns encourage repeated interactions and also make your marketing campaigns more memorable than ever.
Brand Collaborations and Partnerships
When you collaborate with other brands or businesses, you can create a custom patch as an emblem of such corporate partnerships. Such patches may combine elements of both companies’ brand identity which can be used to brand complementary products and apparel. Such a partnership can help you tap into new audiences and expand your reach.
Themed custom patches
Sometimes, businesses try to leverage the buzz and excitement of certain trends or seasons of the year by creating custom products or packaging. One of the cost-effective ways to do this is by using themed custom patches. For instance, instead of creating an entirely new line of products for Christmas, you can simply upgrade your product packaging with thematic custom patches that align with the season.
Event Giveaways
Is your brand attending a trade show, conference or any other type of corporate event, one of the ways to establish your presence is with branded items. You can create event-branded custom patches and hand them out to attendees. This gives your brand instant visibility amid several other businesses.
Conclusion
As you can see, there are endless opportunities to elevate your corporate swag with custom patches. Whether you’re handing them out to customers as giveaways, creating patches for employee uniforms or crafting impactful campaigns around them, there’s so much you can do with a well-designed custom patch. Just make sure you create visually impactful design and leverage strategic placement, you’ll see a boost in your brand presence and visibility when you use custom patches correctly. Contact The Studio to get started with your corporate branding with quality custom patches.
